Inspiring Sports Marketing
19/06/2023
Colombian Chocolate Milk Brand Pingüinos Challenges Outdated Social Norms In Sports-Themed ‘The Important Thing Is Inside’
Bimbo owned chocolate milk brand Pingüinos promoted and energised interest around its cartoon packaged drink in its home market of Colombia through a swimming and soccer sports-themed campaign called >>
No Comments
10/11/2022
Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
Nike Swimm linked with artist Tayler Prince-Fraser for a UK based initiative – based around a short film and a photography exhibition – exploring the socio-cultural barriers which stop >>
No Comments
13/04/2022
Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin
French athleisure brand Lacoste launched a campaign at the start of April to promote its new signature collection with Paralympic swimmer Théo Curin. The tie-up is based around >>
No Comments
21/03/2022
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is >>
No Comments
02/11/2021
Wahl’s Comic ‘Second By A Hair’ Spot Stars Aussie Olympic Swimming Champion Kyle Chalmers
Late October saw grooming brand Wahl roll out an Australian campaign fronted by athlete ambassador and Olympic swimming champion star Kyle Chalmers. The comic campaign sees the 23-year-old >>
No Comments
01/09/2021
Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ >>
No Comments
08/07/2021
Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered >>
No Comments
18/06/2021
‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type >>
No Comments
06/01/2021
This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete >>
No Comments
05/03/2020
Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of >>
No Comments
