Tag: Sweepstakes

Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season

Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season

BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans

Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’.   The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans

March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’

In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’.   The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’

Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up

Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV).   The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up

Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand

Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand.   Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand

Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo

Launched on 31 January, two weeks ahead of Super Bowl LVII, wireless carrier and official NFL telecoms partner Verizon rolled out a ‘Super Bowl Sweeps’ social campaign giving away 20 pairs of tickets not only to the Big Game in Arizona, but to the next two Super Bowls as well   The social sweepstakes is… Continue reading Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo

Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers

Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’.   The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers

Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football

Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day.   The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football

FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign

Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign