‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear.    To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon.   Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations