As Spring warmth arrives and before all the ice melts, May will see the puck drop on the International Ice Hockey Federation’s ‘2023 Ice Hockey World Championships’ and to build buzz and support ahead of the tournament main Finnish hockey sponsor Lidl activated its partnership through a fan-focused ‘For Those Who Support Us’ campaign based… Continue reading Lidl Leverages Finland National Ice Hockey Team Sponsorship Prior To World Champs Via ‘Those Who Support Us’ Spot
Tag: Supermarket
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
Aldi’s 2022 Christmas campaign sees its long-running and endearing ‘Kevin the Carrot’ festive brand character showcase his soccer skills in a supermarket parody of Nike’s iconic 1998 ‘Airport’ World Cup ad (which featured the Nike sponsored Brazil squad). For the seventh consecutive year, Kevin fronts the food retailer’s festive marketing initiative and the online… Continue reading Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
M&S Food leveraged its multi-year ‘Eat Well, Play Well’ activation with the four UK ‘home nation’ football associations via a content campaign staring a trio of England Football Lionesses and heroing flagship Eat Well M&S Food Hall products. Leveraging spiking soccer interest around UEFA Euro 2022, M&S teamed up with content studio JustSo to… Continue reading M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
Australian retailer Coles activated its AFL partnership ahead of the 2021 Toyota AFL Finals Series through a campaign called ‘The Best Value Game On Earth’ which showcases why Aussie’s love the game. Ahead of the 27 August start of the 2021 Toyota AFL Finals Series, a strong line up of sporting superstars – from… Continue reading Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families
A new UK campaign from Aldi, saw the German-owned supermarket team up wigth Marcus Rashford for its ‘Hungry Monster’ initiative which pledged 10 million meals to families facing hunger. According to Aldi research, a shameful one-in-five kids in the UK live in food poverty. Marking a dramatic increase in child food poverty during the… Continue reading Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families
Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Late May saw German retailer Lidl launched a UK-wide campaign, called ‘Dream Big’, activating its rights as the official supermarket of the England football team and which leverages Russia 2018 to get more youngsters playing football. Lidl’s activation of the partnership, one that has been previously held by rival British supermarket giants Sainsbury’s and… Continue reading Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Aldi Australia Christmas Campaign Ambushes Ashes With Brilliant Backyard Cricket Batting Ad
In Australia Aldi’s Christmas campaign leverages seasonal Ashes series excitement with a bold supermarket category commercial that mimics a cricket promotion. Aldi’s ad is the story of one man’s obsession with winning backyard cricket: Doug’s stubborn, superb innings spans a staggering 40 years and attracts huge crowds who spectate and share a Christmas feast… Continue reading Aldi Australia Christmas Campaign Ambushes Ashes With Brilliant Backyard Cricket Batting Ad
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020
German discount supermarket chain Aldi has launched a ‘Championing Great Britain’ TV spot to activate its Team GB sponsorship ahead of the Rio Olympics and mark signing a partnership extension to Tokyo 2020. The commercial, which debuted on 11 July ITV between flagship (and very British) soap operas Emmerdale and Coronation Street, shows it support for… Continue reading Team GB Sponsor Aldi Releases Athlete/Farmer Rio Spot & Extends To Tokyo 2020
