On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Tag: Super Bowl
NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP
On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Coors Light ‘Chill Train’ Big Game Canadian Campaign
Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
Online trading platform E*TRADE teamed up with creative agency 72andSunny to create a comic Super Bowl campaign spearheaded by a comic Big Game commercial called ‘Picklebabies’. Jumping on the booming US Pickleball trend, which has seen the accessible and approachable mini-tennis game become the fastest growing sport across North America in the last two years,… Continue reading Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot
Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
‘Field of Fake’ is the title of sports drink Bodyarmor’s comic, AI-generated Super Bowl 58 spot which spearheads a Big Game marketing burst aimed at driving home the brand message that there’s no substitute for reality in sports. The hero 30-second commercial stars a strong line-up of football stars: including Christian McCaffrey, CeeDee Lamb, Joe… Continue reading Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
Dove ‘Hard Knocks’ Spotlights How Girls’ Body Insecurity Stops Them Reaching Sporting Potential
On 2 February, Unilever owned beauty behemoth Dove revealed its first Game Day ad since 2006. Developed by Ogilvy, ‘Hard Knocks’ is a campaign that sheds light on the body insecurities young girls often deal with, which can prevent them from realizing their potential in sports. The spearhead spot, which utilizes the iconic theme song… Continue reading Dove ‘Hard Knocks’ Spotlights How Girls’ Body Insecurity Stops Them Reaching Sporting Potential
BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Tennis great Serena Williams fronted the first ever NFL Super Bowl campaign from Rémy Martin, titled ‘Inch By Inch’, which came in the form of a coach’s motivational locker room speech and which was inspired by the famous words championing teamwork and small steps toward progress of Al Pacino’s coach character Tony D’Amato in an… Continue reading Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)
Bega Cream Cheese, which only launched across Australia in January 2023, ambushed the NFL’s Big Game and competitor Kraft Food’s cream cheese behemoth Philadelphia with an opportunistic outdoor and social reason-to-believe campaign linking the Philadelphia Eagles to the Bega brand. Developed with creative agency Thinkerbell, the Aussie OOH ambush played on the fact that… Continue reading Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)
