Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Tag: Super Bowl LVI
Super Bowl LVI Showcase > Sports Marketing Highlights
The Super Bowl is as much, if not more, about culture as it is about sport. It is seen by most Americans and most marketers as an entertainment property rather than as a sports event. The Super Bowl, in the USA at least, is bigger than sport. That’s why advertisers are prepared to pay… Continue reading Super Bowl LVI Showcase > Sports Marketing Highlights
Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four gallons of punch and which displays the Big Game score in real time. The internet-connected punch bowl is also equipped with real-time game connectivity, Bluetooth… Continue reading Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
Liquid Death is leveraging Super Bowl LVI in through an inventive, challenger campaign that combines football, sports betting and witchcraft to try and win money on the Big Game. The drinks outfit claims it is the first brand ever to place a bet on the Big Game with a $50,000 punt on the underdogs… Continue reading Liquid Death Leverages Super Bowl By Big Game Betting Stunt Backed By Witchcraft
NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56. The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Pepsi, a major NFL partner and the title sponsor of the league’s showpiece Super Bowl Halftime Show, promoted its sponsorship of the entertainment extravaganza with a cinematic style trailer called ‘The Call’. The 4-minute spot is packed with references to cultural touchstones and features the show’s line-up of musical stars – including Eminem, Snoop… Continue reading Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
