Self-styled, super-fast, on-demand grocery delivery brand Gopuff is ambushing the NFL’s showpiece game by getting a (comic) jump on the ‘Pepsi Super Bowl Halftime Show’ with its very own ‘Gopuff Quartertime Show’. The delivery brand teamed up with agency Mirimar and musicians Lil Dicky and Cardi B on the ambush which was introduced through… Continue reading Gopuff & Rapper/Actor Lil Dicky Get Jump On Pepsi’s Super Bowl Halftime Show With ‘Quartertime Show’
Tag: Super Bowl 2022
Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
NFL sponsor Diageo’s vodka brand Smirnoff is leveraging the tie-up by hosting a Super Bowl LVI watch party for a group of gold miners 100 miles north of Anchorage (Alaska) as the centrepiece of a campaign called ‘No Fan Left Behind’. After commissioning research which found that 2% of UJS football fans are unable… Continue reading Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium. The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl
Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup
Telemundo, which this year makes NFL history as the first US Spanish-language network to broadcast the Super Bowl, merges the worlds of football and football by leveraging the NFL showpiece in early February by using it to promote its other Big Game this year – the 2022 FIFA World Cup. The media giant’s Super Bowl… Continue reading Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup
Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Super Bowl LVI Showcase > Sports Marketing Highlights
The Super Bowl is as much, if not more, about culture as it is about sport. It is seen by most Americans and most marketers as an entertainment property rather than as a sports event. The Super Bowl, in the USA at least, is bigger than sport. That’s why advertisers are prepared to pay… Continue reading Super Bowl LVI Showcase > Sports Marketing Highlights
Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
Hellmann’s teased its return to the Super Bowl commercial game by paring up with another ‘mayo’ in the form of former New England Patriots linebacker and now coach Jerod Mayo as well as comedian Pete Davidson for a social spot which is part of a wider effort to get viewers to ‘make taste, not waste’… Continue reading Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House
Experiences marketplace Groupon teamed up with NFL tight end Rob ‘Gronk’ Gronkowski on a Big Game competition offering one lucky winner (and 15 friends) the chance to ‘Party Like a Player’ at the Super Bowl winner and Tampa Bay Buccaneer’s star’s mansion While The Gronk himself is away at the Super Bowl on 13… Continue reading Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House
