Inspiring Sports Marketing
Feb 07, 2022
Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four >>
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Jan 24, 2022
Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
In a bid to raise awareness about the problem of plastic polluting the oceans and to reinforce the ecological credentials of the brand whilst promoting its new tennis range, >>
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Jan 21, 2022
Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla >>
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Dec 14, 2021
‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring
Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece >>
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Nov 10, 2021
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team >>
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Oct 11, 2021
Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The >>
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Sep 01, 2021
Liquid Death’s Limited Edition Skateboards Painted With Legend Tony Hawk’s Blood
Canned water company Liquid Death teamed up with investor, athlete ambassador and skateboard icon to create a limited edition set of skateboards painted with the Hawk’s own blood. >>
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Aug 26, 2021
National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham >>
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Aug 09, 2021
Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction
In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton >>
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Jul 02, 2021
Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social >>
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