If you are a pet owner who wants to go to the gym, but don’t want to leave your dog at home then Gymbox has a solution – ‘Gymbark’. The London based chain of health clubs introduced Gymbarx as ‘a dog-only fitness class for members’ canine friends to attend while their owners hit the treadmill… Continue reading Gymbox Launches ‘Gymbark’ Dog Fitness Class (For April Fool’s Day)
Tag: Stunt
Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
To unveil its new 2023/24 season front of shirt sponsor for its men’s and women’s first teams, Wrexham AFC and co-owners Rob McElhenney and Ryan Reynolds rolled out a comic fake club name change social stunt titled ‘Wrexham United’. The social-first campaign was initially fronted by Co-chairmen Rob McElhenney and Ryan Reynolds on the… Continue reading ‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’. The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’
Mike’s Hard Lemonade revived its fan-favourite lime flavour during NCAA March Madness with a hoops-themed stunt called the ‘Comeback Hotlime’ which sought to simultaneously offer college hoops fans a telephone pep-talk and position the product as ‘The Official Drink Of Comebacks’. The company’s lime flavour was discontinued in 2018, but to promote its return,… Continue reading Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’
Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
As teams sought to finish the American Football season strong and make the playoffs, December saw NFL partner Captain Morgan Original Spiced Rum erected large statues of six NFL superfans ahead of the climax of its ‘NFL Fan Of The Year Contest’. The contest saw the Diageo-owned rum brand reward supporters ‘who really spice up… Continue reading Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
#GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss
The most popular car in Brazil is the Volkswagen (VW Gol) – the Portuguese word for Goal – and, to support the national team at the 2022 FIFA Men’s World Cup, VW Brazil sent seven Brazilian-made, 2014 edition Gols back to Germany to ‘reset the balance of the footballing universe’ in reference to the infamous… Continue reading #GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss
NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
US manufacturer and online retailer of aftermarket truck parts RealTruck teamed up with a trio of NFL super stars to honour the player’s veteran hometown heroes by surprising them with a dream truck. Part of a market initiative called ‘The Trucket List’, RealTruck teamed up with agency Tombras for a three-episode giveaway series with… Continue reading NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
