Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

  Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012.   While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

Lockout Viral: Nike Never Stops, Even If The NBA Does

  Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the shut down.   Due to the ongoing salary negotiations between the NBA players’ union and the league, the basketball season has been put on indefinite hold.… Continue reading Lockout Viral: Nike Never Stops, Even If The NBA Does