Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’

ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’

NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation.   The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign

In early October, US sports media giant ESPN released a new campaign promoting its live game rights to the NHL’s 2022/3 Season called ‘That Is Hockey’.   Hyping the new season and seeking to boost viewing of and subscriptions to the second year of its live league programming, ‘That is Hockey’ features ESPN NHL analyst… Continue reading ESPN Hypes New 2022/3 Hockey Season & NHL Programming With ‘That is Hockey’ Campaign

Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father.   The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’.   The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’

CX agency Definition 6 (D6) and Paramount Plus released a trailer for its feature documentary film, titled ‘The Only’, which chronicles the inspirational story and hard-won victories of US Women’s National Team (USWNT) and Hall of Fame soccer goalkeeper Brianna Scurry.   Customer experience agency D6 promoted the sports film, created in partnership with VP… Continue reading Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’

Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games.   The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport

An August campaign from Gatorade celebrates the fun of sport and underscores the sports drink’s brand belief that ‘when you play for the love of the game, you get the most out of it’.   The integrated campaign, which runs under the brand’s ongoing ‘Fuel Tomorrow’ brand platform, was created in partnership with agency TBWA\Chiat\Day… Continue reading Gatorade ‘All For Fun’ Campaigns Reminds Fans That Fun Still Sits At The Heart Of Sport

Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future

Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster Albion AFC to launch a short film titled ‘Play On’ exploring the relationship between football and climate change.   The environmental charity worked with Spain’s Bruno… Continue reading Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future

Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022

Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games.   The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022

BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport

The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport.   The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport

DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson

Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad.   The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends  A-Rod, Ortiz, Griffey Jr & Johnson