Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Tag: Storytelling
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection
The first week of March saw sportswear brand Umbro promote its ‘Spring/Summer 2023 Pro Training Collection’ with an integrated campaign called ‘It’s a Training Thing’ which focuses on training and movement for mental wellbeing and expands Umbro’s positioning from a technical, on-the-pitch brand to a way of life. Developed in collaboration with agency Common… Continue reading Umbro Launches ‘It’s Training Thing’ To Promote Spring/Summer 2023 Pro Training Collection
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music. ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
A new social spot promotes BBH Singapore’s new fitness and audio entertainment platform called ‘Running Stories’: a blend of fitness tracker and storytelling designed for runners. The app based initiative casts each individual user/runner as the star in the story and uses real-time data to create an augmented audio narrative which integrates the user’s… Continue reading BBH Singapore Launches ‘Running Stories’ Audio Story App Linking Fitness Tracking & Entertainment
UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
UEFA and Disney’s Europe-wide grassroots ‘Playmakers’ joint programme to increase participation in girls and women’s football was promoted with a mixed live-action and animated launch film. Inspired by Disney films and characters and targeting girls aged between five to eight years-old, the film features a group of young girls taking part in a Playmakers… Continue reading UEFA & Disney Boost Girls Football Participation Via Animated, Character-Led ‘Playmakers’ Inititiative
Adidas ‘Run To Reconnect’ Endorser Films Promote Lightweight Running ‘Focusebreathein’ Range
Adidas launched a New Year initiative, called ‘Run To Reconnect’, based around the objective to encourage more people to use running as an antidote to stress. The campaign runs in parallel to the launch of a new lightweight running collection called Focusebreathein: which Adidas’ claims offers a seamless fit which helps focus the wearer on… Continue reading Adidas ‘Run To Reconnect’ Endorser Films Promote Lightweight Running ‘Focusebreathein’ Range
The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Early November saw The Football Association (The FA) and Disney UK team up on a new practical, programme-led initiative to support girls getting more physically active and teach footballing skills through imaginative play-based, Disney-inspired engagement. The partnership, which also includes the Youth Sport Trust and National Literacy Trust, revolves around a pair of programmes… Continue reading The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
Mid March saw sportswear brand ASICS launch a fresh phase of its ‘I Move Me’ brand platform across EMEA through an integrated campaign spearheaded by digital storytelling to connect to its core audience of runners, performance athletes and to inspire the next new generation of ‘movers’ to join the brand. The work, which will… Continue reading ASICS Expands #IMoveMe Brand Platform Via New EMEA 1000-Piece Digital Storytelling Campaign
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
