Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Tag: Story Telling
Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session
Mid-March saw Exeter Chiefs trio Joe Simmonds, Jack Maunder and Tom O’Flaherty surprise the families of patients of the Children’s Hospice South West with an evening story-time session from Maunder’s own book. The players surprised the families via Zoom to read bedtime stories to children with life-limiting conditions (and their families) who are being… Continue reading Exeter Chiefs Trio Surprise Children’s Hospice Families With A Video Story-Telling Session
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
