Sports media publisher The Athletic is offering advice, hope and solace to UK football fans in the form of a 2022 FIFA Men’s World Cup engagement initiative titled the ‘Emergency Football Hotline. Devised in tandem with creative agency Harbour, the US/UK focused subscription-based sports website, offers soccer supporters an outlets for their tournament-linked anguish,… Continue reading The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
Tag: Stickers
Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice. Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
Panini’s Rookie-Led Vine & Video For New NFL Season
NFL trading card licensee Panini is launching a new digital campaign on Instagram, Facebook and Twitter that extends its ongoing #WhoDoYouCollect campaign into the 2014/15 NFL season. Perhaps unsurprisingly, given the impact of rookies on the trading card business, the campaign features several key first-year players. These include number one draft pick and… Continue reading Panini’s Rookie-Led Vine & Video For New NFL Season
