Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign

February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend.   Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign

Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of Non Fungible Tokens (NFTs) to mark the milestone and which are applicable across multiple metaverse platforms.   The digital tokens were based around the brand’s ‘Genesis… Continue reading Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign

With football season in full swing and the NFL trade deadline approach, mid-October saw a lot of teams seeking to upgrade their quarterback making the latest commercial from crypto trading platform FTX particularly timely as its casual Tom Brady conversation about making a trade creates a frenzy in cities across the USA.   Legendary quarterback… Continue reading ‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign

Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads

CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine and Candace Parker and leverage its partnerships with the NBA and WNBA.   The campaign, which spanned broadcast TV and social channels, is built around fun… Continue reading Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads

Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign

CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign.   The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign

Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy.   The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer

Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer.   Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer

Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign

Natural skills, family support and physical hard work aren’t the only reasons why Steph Curry is arguably the NBA’s biggest current star.   According to a new marketing campaign from US health giant Kaiser Permanente, his his ability to train his mind (as well as his body) is just as important.   A new spot,… Continue reading Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign

Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA

Debuting on TV during the NBA’s Christmas Day games, hoops super star Steph Curry fronts a new Public Service Announcement ad for My Brother’s Keeper Alliance (MBK Alliance) – an initiative of the Obama Foundation.   The Golden State Warrior guard stars in the spot alongside former President Barak Obama himself in this new action… Continue reading Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA

Green Bay Packers’ Clay Matthews Fronts & Voices Muscle Milk’s ‘Lean On Me’ #Stronger Everyday Campaign

Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line.   In the next extension of the brand’s “Stronger Everyday” campaign, created by agency of record Mekanism,   Green Bay Packers star Clay Matthews fronts a new campaign from Muscle Milk that… Continue reading Green Bay Packers’ Clay Matthews Fronts & Voices Muscle Milk’s ‘Lean On Me’ #Stronger Everyday Campaign

Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season

Under Armour leverages the new NBA season with a new ‘Make That Old’ footwear campaign revolving round its biggest basketball endorser – Steph Cury.   The latest iteration of the Golden State Warriors’ super star’s signature shoe – the Curry 3  – is the subject of this multichannel campaign rolling out in late October as… Continue reading Under Armour’s Redemption-Seeking ‘Make That Old’ Curry 3 Campaign Leverages New NBA Season

Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals

Goodyear is celebrating its hometown Akron by leveraging NBA Finals excitement with a baby-friendly campaign celebrating city natives and star players LeBron James and Stephen Curry called ‘Akron Born’.   As well as being the birthplace of the superstar ballers and team leaders of the final franchises (the Cleveland Cavaliers and the Golden State Warriors),… Continue reading Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals