An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
Tag: Station Takeover
TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
24 May saw TikTok launch a campaign celebrating the return of fans to the beautiful game to leverage the build-up to the rescheduled UEFA Euro 2020. After the kick off had been delayed for 12-months due to the pandemic, the short form video social platform’s global campaign seeks to capture the excitement of a… Continue reading TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
Sony Walkman Backs Kiss Audience Station Takeover
This experiential radio sponsorship aimed to generate buzz about Sony’s Walkman MP3 products in the lead up to Christmas saw the radio brand temporarily remove all of its regular presenters and hand the station over to its listeners. The background to the initiative saw Sony face up to a problem with the Walkman brand… Continue reading Sony Walkman Backs Kiss Audience Station Takeover
