Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons

Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons

Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team

The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team

Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender

Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023.   Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender

Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot

September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL).   Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot

Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL

The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022.   The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL

Star Sports Reworks ‘Mauka Mauka’ Campaign To Promote India v Pakistan At The ICC Men’s T20 World Cup 2021

Mid October, ahead of the start of the main phase of the ICC T20 Men’s World Cup, official host broadcaster Star Sports built buzz and promoted its tournament coverage by bringing back a new version of its ‘Mauka Mauka’ campaign focusing on the fierce rivalry between hosts India and neighbours Pakistan.   Launched on 12… Continue reading Star Sports Reworks ‘Mauka Mauka’ Campaign To Promote India v Pakistan At The ICC Men’s T20 World Cup 2021

Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup

As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup

Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’

A new campaign from Disney owned Indian sports broadcasting giant Star Sports promoting its Premier League (PL) football coverage features Bollywood actor Ranveer Singh playing the role of ‘Captain SNF’ – a new super hero of the Premier League – who encourages fans to save their dull Sunday nights by watching ‘Sunday Night Football’ on… Continue reading Star Sports & Ranveer Singh Promote Premier League As Antidote To ‘Boring Sunday Nights’

Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart

Broadcast rights partner Star Sports again teamed up with former India skipper and cricket icon MS Dhoni to promote the restart of the IPL 2021.   The campaign, which is led by a hero film called ‘Rockstar’, was conceptualised by the in-house team at The Walt Disney Company owned Asian media giant The comic creative… Continue reading Dhoni Fronts Star Sport’s ‘Rockstar’ Campaign Promoting September’s IPL 2021 Restart

Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit

Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL).   The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit

Official Broadcaster Star Sports Releases TV & Online Pink Ball Promo Ahead Of Ahmedabad Test

10 days ahead of the Pink Ball Test – the third test – in the 2021 series between India and England, the Board of Control for Cricket in India’s (BCCI) official broadcast partner Star Sports released a spot called ‘Time To Think Pink’ to promote its match programming and drive awareness of the cause.  … Continue reading Official Broadcaster Star Sports Releases TV & Online Pink Ball Promo Ahead Of Ahmedabad Test

Star Sports ‘Ek Saath Waali Baat’ Campaign Celebrates Covid-Era Unity & Promotes Dream11 IPL 2020

Star Sports, the official IPL broadcaster, celebrates Indian unity in fighting the pandemic in its latest IPL 2020 promotion.   The campaign, conceptualised by the media giant’s in-house creative team and released at the start of September, shows how the pandemic has disrupted lives but at the same time it has seen the rise of… Continue reading Star Sports ‘Ek Saath Waali Baat’ Campaign Celebrates Covid-Era Unity & Promotes Dream11 IPL 2020