Leveraging spiking college sports interest around the 2021 March Madness hoops tournament, the NCAA launched a new Public Service Announcement (PSA) focused on non-sporting college athlete careers with a focus on inclusion. The commercial revolves around five former college student athletes who are all now excelling in different fields in their post-collegiate careers and… Continue reading NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Tag: SS+K
Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
More Than A Vote, the voting rights organisation launched by a collective of Black athletes and artists included basketball super star LeBron James kicked off its 2021 efforts to combat voter suppression with the launch of a new commercial called ‘More Than A Vote’ during the NBA All-Star Weekend. The 30-second spot, which debuted… Continue reading Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
