Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film

Football Australia revealed its Socceroos squad for the upcoming 2022 FIFA Men’s World Cup through an online video featuring Aussie actor Firass Dirani.   Narrating a three-minute monologue, the spot saw Dirani talk about past Australia’s World Cup teams and how players have overcome individual and communal challenges ranging from leaving home at 14 to… Continue reading Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film

‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022.   The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem

The Football Association (The FA) teamed up with rapper Wretch 32 to reveal its three lions squad for UEFA Euro 2020 through an empowering music video style online anthem ad.   England Football worked with Riff Raff Films and Director Keane Pearce Shaw to announce the final squad through a film featuring the North-London rapper… Continue reading England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem

Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement

Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads.   This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement

England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement.   The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video

A month ahead of Russia 2018, the Football Association announced England’s FIFA World Cup team through some of the country’s most passionate young fans.   As well as the usual press conference and linked media and PR work fronted by men’s team manager Garath Southgate flanked by several suits, the FA simultaneously rolled out a… Continue reading The FA Picks Young Supporters To Announce England’s FIFA World Cup Squad Via Social Video