Tag Archives: Sportswear

Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’ Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’

Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’

In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing >>
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UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer >>
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Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’ Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’

Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’

Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and >>
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Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’ Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
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ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to >>
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Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign >>
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Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052.   The >>
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Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and >>
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FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video

FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video

Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video >>
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Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste

Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste

Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event.   The campaign, >>
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