Inspiring Sports Marketing
Jul 07, 2022
Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing >>
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Jul 07, 2022
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer >>
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Jun 24, 2022
Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and >>
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May 20, 2022
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
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May 20, 2022
ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to >>
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May 20, 2022
Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052. The >>
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May 19, 2022
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and >>
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May 18, 2022
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video >>
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May 17, 2022
Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event. The campaign, >>
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