Tag: Sportswear

#NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters

Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign

Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)

On 1 April, rapidly growing sportswear brand Gymshark teamed up with @grimegran for a prank partnership to launch a new perfume called ‘Shaker Fermenté’: its first ever fragrance which ‘bottles the quintessential gym experience’. Positioning itself as ‘the global leader in activewear’ and reinforcing its brand personality, the comic product is pitched as the fragrance… Continue reading Gymshark & GrimeGran Launch Prank ‘Shaker Fermenté’ Perfume (For April Fool’s Day)

Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’

A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’

Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection

Premier League football giants Manchester United FC and apparel partner Adidas tamed up with iconic Manc scene 90s band The Stone Roses to design a Manchester fashion focused capsule collection called ‘Roses Are Red’. The fashion line is inspired by the ‘Madchester’ music era with inferences and ideas linked to the band’s self-titled album and… Continue reading Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection

Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character.   The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’.   The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series

JD Sports took an unconventional approach to the usual back-to-school campaigns in Australia and New Zealand with a three-part, digital-first series featuring cameos from talented endorsers who starred in the sportswear retailer’s previous campaigns through 2022.   Created by Andpeople and PUSH, the seasonal, branded content marketing burst primarily promoted new school shoes, caps and… Continue reading JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series

Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign

Art Of Football (AOF), a UK-based football clothing, apparel and artwork brand, celebrated the commitment of England fans during the World Cup through a photoshoot led campaign ‘Warm Flags’.   Teaming up with independent creative agency The Or to leverage the first Winter World Cup, the campaign was built around a fashion industry, editorial style… Continue reading Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign