Feb 22, 2013
Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)
Unfortunately for Nike, Lance Armstrong’s semi-confessional interview with Oprah’s isn’t the only Armstrong TV content attracting huge numbers of viewers. Armstrong’s anti-doping Nike commercial ‘What Am I On?’ >>
No Comments
Feb 18, 2013
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
No Comments
Jan 25, 2013
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly >>
No Comments
Jul 19, 2012
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in >>
No Comments
Jul 06, 2012
Gallagher Fronts Fan Created Man City Kit Launch
You can’t get away from music-led campaigns in the sports space at the moment. Led by Olympic sponsor activation such as Coca-Cola’s ‘Move To the Beat’, Adidas’ Wretch >>
No Comments
Jun 25, 2012
Freya Supports England’s ‘Back To Netball’ Roadshow
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball. As part of the >>
No Comments
Jun 13, 2012
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see >>
No Comments
May 19, 2012
Nike Mexico Online Auction: Pay In Kilometres Not Cash
The US-based sportswear giant is encouraging engagement with Nike+ in Mexico by letting runners pay for exclusive Nike products with kilometres instead of cash. Nike Mexico ran >>
No Comments
May 01, 2012
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella >>
No Comments
Apr 19, 2012
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple >>
No Comments
