Tag Archives: Sportswear

Nike Leverages The Masters With Lunar ‘Play In The Now’ Nike Leverages The Masters With Lunar ‘Play In The Now’

Nike Leverages The Masters With Lunar ‘Play In The Now’

As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control.   >>
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#BetterYourBest Links Asics Running To New Niche Sports #BetterYourBest Links Asics Running To New Niche Sports

#BetterYourBest Links Asics Running To New Niche Sports

Asics has begun rolling out a multi-channel, multi-phase pan-European campaign to extend its strength in running apparel into other sport segments including rugby and tennis.   Continuing its everyday >>
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Adidas 26rs: Branded London Marathon Running Club Adidas 26rs: Branded London Marathon Running Club

Adidas 26rs: Branded London Marathon Running Club

Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 >>
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#FastOrFail – Adidas’ Social Media Powered Gaming #FastOrFail – Adidas’ Social Media Powered Gaming

#FastOrFail – Adidas’ Social Media Powered Gaming

FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by >>
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Nike Multiphase HyperVenom Work Most Successful Ever Nike Multiphase HyperVenom Work Most Successful Ever

Nike Multiphase HyperVenom Work Most Successful Ever

Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success >>
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NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative

NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative

Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women.   The TVC features women in >>
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Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads

Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads

Timed to coincide with the new Argentinian soccer season, Nike has rolled out a campaign – ‘Baptism’ – leveraging its partnership with leading Buenos Aires side Boca Juniors by >>
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Henry Fronts Puma FC: New Virtual Football Community Henry Fronts Puma FC: New Virtual Football Community

Henry Fronts Puma FC: New Virtual Football Community

As Europe’s 2013/14 football season kicks off, Thierry Henry is the launch face for Puma’s new virtual football community – ‘Puma Football Club’.   Based around a central web >>
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Nike Armstrong Ads Show Endorser Disasters Live Forever (Online) Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)

Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)

Unfortunately for Nike, Lance Armstrong’s semi-confessional interview with Oprah’s isn’t the only Armstrong TV content attracting huge numbers of viewers.   Armstrong’s anti-doping Nike commercial ‘What Am I On?’ >>
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Adidas Teamwork Display Launches British Lions Kit Adidas Teamwork Display Launches British Lions Kit

Adidas Teamwork Display Launches British Lions Kit

To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
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