Leveraging the 7 September start of the 2017/17 NFL season, shirt supplier Nike launched a new multi-platform campaign, called ‘Who You With’, fronted by a set of stars from sport, music and fashion. The ‘Who You With?’ initiative, which aims to leverage football passion and hype-up the brand’s NFL links around the new season… Continue reading NFL Kit Partner Nike Kicks-Off New Season With Star/Celeb Led ‘Who You With?’ Campaign
Tag: Sports wear
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines. The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players. The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players. The campaign is led by a comic spot featuring a technical explanation from Puma senior product line… Continue reading Arsenal & Puma Launch World’s First Left-Footed Football
Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
As the new NBA season really kicks in to gear, Nike Basketball is rolling out its new LeBron James fronted campaign called ‘Training Day’. With a major focus on LeBron’s team’s community and fanbase, the initiative is led by a short video featuring the NBA’s biggest super star going through his daily training regime accompanied… Continue reading Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
Promoting the new NFL season in general and the CJ81 Trainer Max in particular, Nike is rolling out a new ‘Calvin & Johnson’ campaign to leverage the 2013 season kick off. Fronted by Nike ambassador and Detroit Lions receiver Calvin Johnson (aka Megatron) and P Diddy (aka Sean Coombs), the campaign sees rapper/entrepreneur plays… Continue reading Nike’s Calvin&Johnson Stars Megatron Alter-Ego P Diddy
Onitsuka Tiger Ambassador Film & Instagram Campaign
A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012. While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on what must be the shiniest tennis court ever built formed a kaleidoscopic visual effect – thus creating a fashionable and fascinating set of images. McCartney’s… Continue reading Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in every team in the division for the new season. By expanding the technology tracking trend across an entire professional league, the MiCoach system will enable… Continue reading Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
