Tag Archives: Sports Equipment

Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work

Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work

Tottenham Hotspur and kit partner Under Armour launched new home and away kits in an initiative revolving around club legend Bill Nicholson.   The former player and manager is >>
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Puma Projection & Teasers Launch New Arsenal Strips Puma Projection & Teasers Launch New Arsenal Strips

Puma Projection & Teasers Launch New Arsenal Strips

Puma rolled out its first official Arsenal kit on 10 July and to launch the Gunners 2014/15 Kit Trilogy it hosted a unique visual stunt in the form of >>
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Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing

Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing

Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory >>
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Brands Hail Howard & Drive US Keeper Marketing Memes Brands Hail Howard & Drive US Keeper Marketing Memes

Brands Hail Howard & Drive US Keeper Marketing Memes

US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) >>
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German Kit Campaign Sees N1 Adidas Meet World Cup Goal German Kit Campaign Sees N1 Adidas Meet World Cup Goal

German Kit Campaign Sees N1 Adidas Meet World Cup Goal

With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it >>
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Slazenger Wimbledon Ads Built On 112-Year Tie-Up Slazenger Wimbledon Ads Built On 112-Year Tie-Up

Slazenger Wimbledon Ads Built On 112-Year Tie-Up

290 million Slazenger balls could fit into centre Court with the roof closed and 54,250 will be sued during this year’s Championships, but the key number in the tennis >>
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Beckham & Zidane Front Fun Adidas ‘House Match’ Spot Beckham & Zidane Front Fun Adidas ‘House Match’ Spot

Beckham & Zidane Front Fun Adidas ‘House Match’ Spot

If you think former players spend their retirement sat at home watching football on TV then the opening scenes of Adidas’ latest World Cup ‘All In Or Nothing’ initiative, >>
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Animated ‘The Last Game’: Nike #RiskEverything Part 3 Animated ‘The Last Game’: Nike #RiskEverything Part 3

Animated ‘The Last Game’: Nike #RiskEverything Part 3

Just three days before the big kick off and Nike Football rolls out its latest ‘Risk Everything’ blockbuster – a five-minute animated feature called ‘The Last Game’   Effectively >>
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Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work

Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work

Adidas has launched ‘All In, Or Nothing’, the core global campaign within its FIFA World Cup activation, with a new 60-second TV spot fronted by Lionel Messi (and featuring >>
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Adidas Anthropomorphic Bruzuca World Ball Tour Adidas Anthropomorphic Bruzuca World Ball Tour

Adidas Anthropomorphic Bruzuca World Ball Tour

Adidas is adopting an anthropomorphic approach to its marketing of the official ball of the 2014 World Cup – the Brazuca.   A special version of the Brazil 2014 >>
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