Tag Archives: Sports Equipment

Nike Leverages The Masters With Lunar ‘Play In The Now’ Nike Leverages The Masters With Lunar ‘Play In The Now’

Nike Leverages The Masters With Lunar ‘Play In The Now’

As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control.   >>
Posted by j.edwards No Comments
#BetterYourBest Links Asics Running To New Niche Sports #BetterYourBest Links Asics Running To New Niche Sports

#BetterYourBest Links Asics Running To New Niche Sports

Asics has begun rolling out a multi-channel, multi-phase pan-European campaign to extend its strength in running apparel into other sport segments including rugby and tennis.   Continuing its everyday >>
Posted by j.edwards No Comments
Adidas 26rs: Branded London Marathon Running Club Adidas 26rs: Branded London Marathon Running Club

Adidas 26rs: Branded London Marathon Running Club

Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 >>
Posted by j.edwards No Comments
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the >>
Posted by j.edwards No Comments
#FastOrFail – Adidas’ Social Media Powered Gaming #FastOrFail – Adidas’ Social Media Powered Gaming

#FastOrFail – Adidas’ Social Media Powered Gaming

FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by >>
Posted by j.edwards No Comments
Authentic Sport Chek Multi-Channel Sochi #WhatItTakes Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’.   Revolving around the >>
Posted by j.edwards No Comments
Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home >>
Posted by j.edwards No Comments
Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike

Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike

FIFA partner adidas and Nike began a football marketing battle in the first week of December as adidas unveiled its new Brazuca ball for the 2014 World Cup in >>
Posted by j.edwards No Comments
Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics

Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics

Nike has fired the first salvo in the Sochi 2014 Winter Olympic sports brand marketing war with the release of its seasonal, winter sports campaign in support of Russians >>
Posted by j.edwards No Comments
Nike’s Brazil Shirt Launch Starts World Cup Kit Fight Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Late November saw Nike kick off its 2014 World Cup Brazilian national team activation with its ‘Dare To Be Brazilian’ campaign and new national team shirt launch.   The >>
Posted by j.edwards No Comments