Tag: Sports Drink

Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

June saw Gatorade roll out a European campaign based on ‘Team Talk’ spots featuring for England star Rachel Yankey and Ukrainian football legend and 2004 Ballon d’Or winner Andriy Shevchenko aimed at inspiring the next generation of soccer stars.   The campaign, developed with agency Golin, sees the brand’s two ambassadors -– referred to as… Continue reading Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots

Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated.   The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign

Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’.   Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale of a doomed romance and a heartbroken man who finds solace in sports to bring to life the brand’s commitment to moving forward whatever the challenge.… Continue reading Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Sports drink market leader Gatorade’s latest South American campaign celebrates the glory of sweating with an integrated, functional campaign spearheaded by a 90-second spot titled ‘Sweating Is Glory’.   The hero commercial, created by agency Isla and production studio Stink São Paulo, shows sweat like few films ever have before and suggests that sweat should… Continue reading Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign

At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign

Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’

Following on from its recent reformulation and rebrand, Coca-Cola owned Powerade teamed up with NBA star and athlete ambassador Ja Morant on an ambitious US campaign aimed at overhauling its sports drink category competitors – including runaway market leader Gatorade and rising rival BodyArmour.   Powerade’s biggest US marketing burst to date sees the Memphis… Continue reading Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’

Park Stone Statue Feels The NY Fitness Burn In Lucozade Sports ‘Get Moving’ Campaign

Lucozade Sport starts 2023 by calling for the UK to get moving and start the new year by being active through a campaign led by a TV commercial called ‘Statues: It’s On’.   The sports drink campaign seeks to broaden its appeal and boost buying amongst amateur athletes and everyday exercisers by changing consumer perception… Continue reading Park Stone Statue Feels The NY Fitness Burn In Lucozade Sports ‘Get Moving’ Campaign

Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence.   Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle