Tottenham Hotspur and kit partner Under Armour launched new home and away kits in an initiative revolving around club legend Bill Nicholson. The former player and manager is one of the club’s greatest icons and 2014 marks the 10th anniversary of his death. The initiative, ‘Echo Of Glory’, aims to pay tribute to… Continue reading Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Tag: Sports Clothing
Puma Projection & Teasers Launch New Arsenal Strips
Puma rolled out its first official Arsenal kit on 10 July and to launch the Gunners 2014/15 Kit Trilogy it hosted a unique visual stunt in the form of a 20 metre high water projection on the River Thames. The evening projection across the water with a backdrop of the giant London Eye wheel,… Continue reading Puma Projection & Teasers Launch New Arsenal Strips
Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory activations and promotional responses. Following his five set win over Roger Federer, Djokovic’s second All England Club win, brand partners Adidas, Head, Seiko, Uniqlo and… Continue reading Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
German Kit Campaign Sees N1 Adidas Meet World Cup Goal
With one of the richest histories in international football, big shirt sales for its home team German kit have played a major role in adidas announced this week that it would achieve its 2014 soccer sales goal of €2bn+ ($2.7 bn+) and beat Nike’s challenge to remain the world’s number one football brand In this… Continue reading German Kit Campaign Sees N1 Adidas Meet World Cup Goal
Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
If you think former players spend their retirement sat at home watching football on TV then the opening scenes of Adidas’ latest World Cup ‘All In Or Nothing’ initiative, ‘House Match’, confirm your suspicions. But when legends Beckham and Zidane then challenge current stars Gareth Bales and Lucas Moura, to an impromptu kick about… Continue reading Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work
Adidas has launched ‘All In, Or Nothing’, the core global campaign within its FIFA World Cup activation, with a new 60-second TV spot fronted by Lionel Messi (and featuring a new Kanye West track) called ‘World Cup Dream’. In addition to the Barcelona and Argentina super star, the spot features several other adidas player… Continue reading Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work
Nike Leverages The Masters With Lunar ‘Play In The Now’
As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control. Launched on 31 March and promoting the brand’s latest Nike Lunar Control II golf shoe, the creative juxtaposes an incredibly advanced golf product with a backward… Continue reading Nike Leverages The Masters With Lunar ‘Play In The Now’
Adidas 26rs: Branded London Marathon Running Club
Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 miles. In addition to logo presence across a slew of London Marathon assets from runner number badges to the finish line banner (and plenty of… Continue reading Adidas 26rs: Branded London Marathon Running Club
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
#FastOrFail – Adidas’ Social Media Powered Gaming
FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by offering fans a chance to go to Brazil 2014. The game enables football fans and adidas consumers to play from the perspective of Messi himself… Continue reading #FastOrFail – Adidas’ Social Media Powered Gaming
Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’. Revolving around the #whatittakes hashtag, the initiative places social media at its centre, this multi-platform campaign explores just waht it takes to be an Olympian (or more precisely, a… Continue reading Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home Ice’ campaign. The impressive creative combines with a powerful message as the campaign aims to connecting with Canadian customers by leveraging the one theme that… Continue reading Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
