With A Focus On Mind, Body & Soul Run Sports Apparel Brand Lululemon Shares Reasons For Running

Mid March 2020 saw Canadian athletic retailer Lululemon launch a new global campaign shining a spotlight on real stories that inspire people to run.   The messaging reflects the apparel brand’s belief that running is less about simply putting one foot in front of the other and more about the experience during and beyond: the… Continue reading With A Focus On Mind, Body & Soul Run Sports Apparel Brand Lululemon Shares Reasons For Running

Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’

Nike’s latest values-based, powerful commercial debuted during the 2018 Oscars ceremony and stars and celebrates Serena Williams   This 30-second spot, created by long-time agency Wieden + Kennedy Portland, features a footage montage of Williams on the tennis court over the years and a powerful, statement-style voiceover by the tennis super star about womanhood, race… Continue reading Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’

PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’

Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’.   Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’

Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup

Nike and ICC World T20 2016 host nation India have rolled out the launch campaign promnoting the team’s tournament kit led by the tagline ‘Chase Greatness’   The Portland based US sportswear giant, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), believes that ‘a special tournament calls for a… Continue reading Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup

Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis

Under Armour is tackling the world’s top sport with its first global football campaign – Slay Your Next Giant – featuring a team of young player ambassadors led by new Manchester United attacker Memphis Depay and creative built around laces carrying personal goals reflecting the brand’s current bid idea that an athlete’s journey is as… Continue reading Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis

Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls

Adidas’ ongoing ‘There Will Be Haters’ campaign not only sees the brand push its F50 boot via a traditional media campaign, but also follow this through by enthusiastically defend its player ambassadors on Twitter showing that the brand is willing to do what it can to defend its ambassadors on social media and to put… Continue reading Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls

Skins Becomes The First FIFA ‘Official Non-Sponsor’

Following hot on the heels of five FIFA sponsors axing their association with the beleaguered property owner, Australian sportswear company Skins has now become the first, self-styled Official FIFA Non-Sponsor.   Skins chairman Jaimie Fuller announced the brand’s global anti-association via a YouTube film and at a launch event for the new FIFA Now campaign… Continue reading Skins Becomes The First FIFA ‘Official Non-Sponsor’

Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction

The end of January saw the launch of Reebok’s major new ‘Be More Human’ integrated global initiative that celebrates ordinary people’s ‘quest for both physical and personal fulfilment and to serve the greater good’.   It aims to connect the benefits of physical and fitness-led commitment to social interaction, mental wellbeing and perhaps even ethics.… Continue reading Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction

Under Armour Signs ‘Armour Claus’ North Pole Sponsorship

The festive offering from Under Armour, recently crowned Ad Age’s advertiser of the year for 2014, revolved around one of the greatest men in history who trains all year for just one big night – Armour Claus.   The campaign was based around a ‘Training All Year’ 30-second spot showing Armour Claus doing it all… Continue reading Under Armour Signs ‘Armour Claus’ North Pole Sponsorship

Adidas Product & Endorser ‘All In: Movember’ Campaign

Adidas is ‘all in’ for Movember as 2014 sees the German sportswear giant join the movement as an official partner with The Movember Foundation and raise awareness and funds for the men’s’ health charity through a limited edition collection, promotions across its own media channels, an adidas fundraising team and a set of initiatives in… Continue reading Adidas Product & Endorser ‘All In: Movember’ Campaign

Adidas’ Comic ‘NBA Swingman’ Body Double Campaign

As the new hoops season starts the NBA’s uniform and apparel supplier Adidas is rolling out a new humorous campaign, ‘NBA Swingman’, to promote its revamped jersey design.   To celebrate the tip-off of the 2014/15 season, the German sportswear giant gathered its elite basketball ambassadors and their swingman body doubles and simply let them… Continue reading Adidas’ Comic ‘NBA Swingman’ Body Double Campaign

Life Style Sports’ ‘In Your Face’ Connaught RFU Work

Life Style Sports, along with agency Atomic, has activated its sponsorship of Irish provincial rugby team ‘Connacht Rugby’ with a new campaign called ‘As Seen By The Opposition’.   The campaign, launched to promote this season’s new Life Style Sports sponsored Connacht Kit, is based on the club’s long standing reputation for ‘toughness’.   Indeed,… Continue reading Life Style Sports’ ‘In Your Face’ Connaught RFU Work