Feb 22, 2013
Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)
Unfortunately for Nike, Lance Armstrong’s semi-confessional interview with Oprah’s isn’t the only Armstrong TV content attracting huge numbers of viewers. Armstrong’s anti-doping Nike commercial ‘What Am I On?’ >>
No Comments
Feb 18, 2013
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
No Comments
Jan 20, 2013
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s >>
No Comments
Jan 17, 2013
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on >>
No Comments
Jan 15, 2013
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a >>
No Comments
Aug 16, 2012
Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in >>
No Comments
Jul 19, 2012
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in >>
No Comments
Jul 06, 2012
Gallagher Fronts Fan Created Man City Kit Launch
You can’t get away from music-led campaigns in the sports space at the moment. Led by Olympic sponsor activation such as Coca-Cola’s ‘Move To the Beat’, Adidas’ Wretch >>
No Comments
Jun 25, 2012
Freya Supports England’s ‘Back To Netball’ Roadshow
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball. As part of the >>
No Comments
