Tag Archives: Sports Clothing

Nike Leverages The Masters With Lunar ‘Play In The Now’ Nike Leverages The Masters With Lunar ‘Play In The Now’

Nike Leverages The Masters With Lunar ‘Play In The Now’

As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control.   >>
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Adidas 26rs: Branded London Marathon Running Club Adidas 26rs: Branded London Marathon Running Club

Adidas 26rs: Branded London Marathon Running Club

Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 >>
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Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the >>
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#FastOrFail – Adidas’ Social Media Powered Gaming #FastOrFail – Adidas’ Social Media Powered Gaming

#FastOrFail – Adidas’ Social Media Powered Gaming

FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by >>
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Authentic Sport Chek Multi-Channel Sochi #WhatItTakes Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’.   Revolving around the >>
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Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home >>
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Nike’s Brazil Shirt Launch Starts World Cup Kit Fight Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Late November saw Nike kick off its 2014 World Cup Brazilian national team activation with its ‘Dare To Be Brazilian’ campaign and new national team shirt launch.   The >>
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ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier >>
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Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic

Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic

As the new NBA season really kicks in to gear, Nike Basketball is rolling out its new LeBron James fronted campaign called ‘Training Day’.   With a major focus on >>
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Nike Multiphase HyperVenom Work Most Successful Ever Nike Multiphase HyperVenom Work Most Successful Ever

Nike Multiphase HyperVenom Work Most Successful Ever

Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success >>
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