A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
Tag: Sports Apparel
Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film
New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film
Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign
FootJoy launched an integrated, global brand campaign titled ‘Feel the Joy’ campaign spearhead by a launch spot titled ‘Pin Hunters’ which sees PGA Tour stars Will Zalatoris and Sahith Theegala face off in a Wild West, high noon style shootout with irons instead of pistols. View this post on Instagram A post shared… Continue reading Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Puma & Rapper A$AP Rocky Release Noir-Style Monster Commercial
Rapper A$AP Rocky fronts a February film-noir-style advert for Puma which sees the Harlem born musician bond with a strange, mysterious monster as the sportswear brand leverages its Formula One (F1) tie-ups ahead of the 30 February start of the new season. Brand ambassador A$AP Rocky stars in, narrates and directs a black and white… Continue reading Puma & Rapper A$AP Rocky Release Noir-Style Monster Commercial