A month before Brazil 2014 kicks off FIFA partner rolls out a boot-led, product-focused thread within its ‘All In Or Nothing’ World Cup campaign called ‘Battle Pack’. The initiative launches the brand’s official World Cup footwear collection, in development since 2012, via a highly stylized spot featuring futuristic fighting tribes and powerful black and… Continue reading Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
Tag: Sports accessories
#FastOrFail – Adidas’ Social Media Powered Gaming
FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by offering fans a chance to go to Brazil 2014. The game enables football fans and adidas consumers to play from the perspective of Messi himself… Continue reading #FastOrFail – Adidas’ Social Media Powered Gaming
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Halfords new ‘Tour de Britain campaign, by Mother, initially launched in the mid June lead-up to the 2013 Tour De France as the UK bike retailer aimed to further capitalise on the UK’s current cycling craze. Led by a spearhead TV spot featuring a fantastic race between all the various bike tribes and cycling… Continue reading Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012. While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on what must be the shiniest tennis court ever built formed a kaleidoscopic visual effect – thus creating a fashionable and fascinating set of images. McCartney’s… Continue reading Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Take The Stage, adidas London 2012 rallying cry, is its biggest ever campaign and has been rolling out through April through multiple strands and channels. The campaign’s umbrella objective is to build self belief and encourage the citizens of the Olympic host nation not to be afraid of sharing their talents (sporting, musical and… Continue reading Adidas London2012 Twitter/TV Urges Brits 2 Take The Stage
Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
The cause-related strand of Nike’s World Cup work kicked off with its pre-competition ‘Lace Up, Save Lives’ campaign. The scheme, fronted by Didier Drogba and developed in partnership with charity RED, urged fans to don red laces on their boots or trainers with all proceeds from sales going towards Aids awareness in Africa.… Continue reading Nike & RED Partner On ‘Lace-Up Save Lives’ Campaign
