Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Tag: Sporstwear
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Dwayne Wade Fronts New Li-Ning Sneaker Campaign
May saw Li-Ning team up with athlete ambassador Dwayne Wade for a new campaign promoting the brand’s latest sneaker style which is built around the NBA star’s emotional ad narrative voiceover: “They say you’ll fall down hard, but you’ve gotta be even harder.” The former Miami Heat and Chicago Bulls star fronted spot kicks… Continue reading Dwayne Wade Fronts New Li-Ning Sneaker Campaign
Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Adidas latest unlikely brand collaboration sees the German sportswear giant team up with the American fast food chain McDonald’s to launch a new pair of eye-catching, limited edition sneakers in the burger chains corporate colours leveraging their sponsorship of the All American Games. Launched on 2 March through a PR and digital campaign, the… Continue reading Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
The last week of February saw New Balance introduce MLB star and athlete endorser Francisco Lindor’s first full signature collection through an integrated campaign called ‘Make An Entrance’ led by a hero digital film. The Boston-based sportswear brand’s creative and PR continues to focus on the player’s extrovert nature and flashy style and… Continue reading New Balance Baseball Launches Francisco Lindor’s Signature Collection Via ‘Make An Entrance’ Campaign
Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign
Adidas promotes its new player partnership with young MLB super star Fernando Tatis Junior via an aggressive, risk-taking, anti-establishment spot which hardly features any footage or imagery of the player at all and champions breaking the game’s traditions and rules. Instead, the sportswear brand opts to show old school baseball traditionalists discuss why they don’t like the way Tatis… Continue reading Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign
Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
Late September saw sportswear behemoth Nike step into a new space with its first dedicated eSports ad with League of Legends (LoL) players tackling a futuristic training camp. The Portland’s based brand’s ‘Next Level Training Camp’ spot led a China campaign created by Wieden + Kennedy Shanghai and featuring a team of players embarking… Continue reading Nike’s Debut eSports Ad Campaign Pitches Pro LoL Gamers Into Training Camp Hell
Decathlon’s Simple Sports Billboards Front Nationwide ‘Get Outside’ Campaign In Canada
The French-owned sportswear retailer’s first-ever national campaign in Canada, developed with agency Rethink (Montreal), aims to remind Canadians that after a long hiatus sports facilities are gradually opening and it is finally time to ‘Get Outside’. The French sporting goods manufacturer and retailer’s first national awareness campaign in the country is part of ongoing… Continue reading Decathlon’s Simple Sports Billboards Front Nationwide ‘Get Outside’ Campaign In Canada
Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
As athletes refocus their training and ambitions around summer 2021 after the postponement of this year’s Olympics, Adidas marked the second Tokyo ‘one-year-to-go’ countdown to the biggest event in the global sports calendar with a new film in its evolving ‘Ready For Sport’ series called ‘What’s One More?’. The spot sets out to inspire… Continue reading Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
To leverage the 2019 New York Marathon, Nike rolled out a new campaign which aimed to capture the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city. ‘I Am Not a Runner’ showcases fast-paced New Yorkers that move the city – whether they… Continue reading Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
