Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club

Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest… Continue reading Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club

Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership

Premium car brand and Renault F1 Team sponsor Infiniti leveraged its tie-up with a campaign that saw driver Daniel Ricciardo try his hand working in a car dealership.   Infiniti, the luxury vehicle division of Japanese auto company Nissan, rolled out a mockumentary style five-minute film which sees Ricciardo seeking to be ‘employee of the… Continue reading Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership