To unveil its new 2023/24 season front of shirt sponsor for its men’s and women’s first teams, Wrexham AFC and co-owners Rob McElhenney and Ryan Reynolds rolled out a comic fake club name change social stunt titled ‘Wrexham United’. The social-first campaign was initially fronted by Co-chairmen Rob McElhenney and Ryan Reynolds on the… Continue reading ‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
Tag: Spoof
NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer Wade Boggs on a campaign combining comedy and nostalgia called ‘Boggs Is Blue’. The marketing initiative is based around an unbranded BoggsisBlue.com website which pertains… Continue reading Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
A comic campaign in India for blockchain platform Solana saw Indian actor and film producer Arbaaz Khan play a spoof version of tennis great Roger Federer to promote the company’s latest online hackathon The film, promoting the digital ‘Solana Grizzlython’ (which runs from 2 February to 14 March), was developed with Superteam and conceptualised… Continue reading Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games. The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’
Australian Beef Team Up With Brisbane Broncos To Help Aussies To ‘Beef At Your Best’
A new June campaign from Meat & Livestock Australia (MLA) to promote Australian Beef called ‘Beef At Your Best’ is set inside the high performance centre of partner team and NRL / NRLW side Brisbane Broncos and the work seeks to showcase how eating the right nutrition is vital to perform at your best both… Continue reading Australian Beef Team Up With Brisbane Broncos To Help Aussies To ‘Beef At Your Best’
Salla 2032 / Save Salla – House of Lapland (Africa)
Leveraging excitement around and interest in the late running Tokyo 2020 Games, a January ecology and sustainability campaign from the House of Lapland (a Finnish regional tourist board) and Fridays For The Future (a youth-led, non-profit ecology movement) initially called ‘Salla 2032’ and later evolving into ‘Save Salla’ saw the Finnish town of Salla (population… Continue reading Salla 2032 / Save Salla – House of Lapland (Africa)
ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events
A Romanian chocolate brand, ROM Chocolate, launched a new campaign in September based around offering to sponsor some of the world’s major international cancelled events such as UEFA Euro 2020 and Wimbledon. ROM Chocolate, an iconic local brand wrapped in the colours of the national flag which launched back in 1964, is a relatively… Continue reading ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events
Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
Paddy Power announced a new Huddersfield shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts. Launched a week ahead of The Championship 2019-20 season, this PR led initiative saw Paddy Power unveil a spoof shirt sponsorship campaign – initially with Huddersfield Town FC, then later with Motherwell and Newport – that actually… Continue reading Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
The CBS introductory film, aired immediately ahead of the broadcaster’s Super Bowl LIII coverage, was both legitimately funny and a classic sports commercial as it poked fun at the clichéd, overly dramatic sports tease. Fronted by a classic odd couple in legendary NFL quarterback Peyton Manning and Oscar winning actor John Malkovich, the spot… Continue reading Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
For the new NFL season, partner P&G reinforces its Tide brand’s connection with the sport with an ongoing comic commercial series called ‘Thursday Night Tide Ads’. The campaign, which builds on the brand’s award winning Super Bowl work in both 2017 and 2018, was developed by creative agency Saatchi & Saatchi. The campaign’s… Continue reading P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’
