Tag: Sponsorship

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 racing team.   Leveraging Web 3.0, the LMG GT No1 racing project looks to offer an alternative, fresh approach to the tradition that so many professional… Continue reading Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign.   Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing

In late August Michelob Ultra launched a blended marketing, partnership and community cause initiative called ‘Save It, See It’ linking a variety of brand initiatives all focused on increasing the visibility of women’s sport.   Linked to its promise that by 2025, 50% of its non-product-focused ad campaigns will feature female athletes or women’s sports… Continue reading Michelob Ultra ‘Save It, See It’ Project Supports Gender Equality In Sport, Media & Marketing

The Athletic HQ’s Table Football Players Star in BT Sport ‘Score Idents’ By Harbour

Sports media brand The Athletic’s sponsorship of BT Sport’s ‘Score’ soccer results programme is spearheaded by a series of idents which bring to life their football expertise by giving voices to a team of informed characters in the form of the players on The Athletic’s office table football game.   Debuting on BT Sport at… Continue reading The Athletic HQ’s Table Football Players Star in BT Sport ‘Score Idents’ By Harbour

ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

A Romanian chocolate brand, ROM Chocolate, launched a new campaign in September based around offering to sponsor some of the world’s major international cancelled events such as UEFA Euro 2020 and Wimbledon.   ROM Chocolate, an iconic local brand wrapped in the colours of the national flag which launched back in 1964, is a relatively… Continue reading ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium

As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home.   Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium