Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid

New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid

Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series

In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond to bring to life what inspires them, what challenges them and what makes them tick.   Hosted by team ambassador, presenter and former Formula One (F1)… Continue reading Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series

RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series

As the Chicago Cubs and Cleveland Indians battled it out in the 2016 World Series, Major League Baseball sponsors, club partners, broadcast alliances and advertisers leveraged goat-related curses, sports superstitions and record title droughts in their rush to market around this historic Fall Classic.   We don't believe in curses. We believe in Chicago. Join… Continue reading Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series