NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
Tag: Spike Lee
Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
The second week of March saw NCAA partner Capital One roll out the 2023 iteration of its annual ‘Road Trip To March Madness’ activation and on this year’s basketball pilgrimage the brand’s regular stars Charles Barkley, Samuel L Jackson and Spike Lee were joined by hoops legend Magic Johnson, actress (and sometime singer) Jennifer Garner,… Continue reading Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and ambassador montage video called ‘Seen It All’ linked to a membership offer and app download drive. Posted on 15 May on its own social channels,… Continue reading Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
MLB beer partner Budweiser approached Opening Day with an inspirational commercial that leverages MLB Opening Day by celebrating the league’s first black player who was born 100 years ago. The 3-minute commercial, called ‘Impact’, was directed by legendary movie maker Spike Lee and is narrated by Robinson’s daughter Sharon Robinson. The creative highlights… Continue reading MLB Sponsor Budweiser Launch Spike Lee’s ‘Impact’ Jackie Robinson Homage Spot Ahead of Opening Day
Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Three big names stars – actor Samuel L Jackson, director Spike Lee and NBA legend Charles Barkley – link up for a ‘Road Trip to the Final Four’ in NCAA partner Capital One’s new campaign leveraging March Madness. A six-spot series spearheads the sponsorship campaign for the 2016 college basketball tournament. The first… Continue reading Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
Chevrolet, the official vehicle of Major League Baseball, activated its rights at this year’s World Series with a new campaign revolving around little league and girl power. Led by the astonishing skills and achievements of 13-year-old baseball star Mo’ne Davies – who wowed fans and the baseball world with her incredible performance in last… Continue reading Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
