Telemundo, which this year makes NFL history as the first US Spanish-language network to broadcast the Super Bowl, merges the worlds of football and football by leveraging the NFL showpiece in early February by using it to promote its other Big Game this year – the 2022 FIFA World Cup. The media giant’s Super Bowl… Continue reading Telemundo’s ‘Goool!’ Super Bowl Spot Drops The Mic Ahead For The 2022 FIFA World Cup
Tag: Spanish Language
Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
A new US campaign from Telemundo aims to shine the spotlight on the realities of the inequality, bullying, discrimination and the wage gap faced by female and Latino footballers in particular and all women in general. The campaign, from the American Spanish language terrestrial television network owned by Comcast through NBCUniversal, is fronted by… Continue reading Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open. The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
