Cervezas Victoria, the official beer of the Royal Spanish Football Federation (RFEF), leveraged excitement around the women’s UEFA Euro 2022 by paying tribute to the first female footballer to sign a contract in Spain – Victoria Hernández. Hernández, who signed to play for the Madrid club Olímpico de Villaverde in 1971, is the star… Continue reading Spanish Women’s Team Beer Sponsor Cervezas Victoria ‘Victoria a Victoria’ Tribute To 1st Female Star To Sign A Contract
Tag: Spain
BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign
Spanish multinational insurance company MAPFRE leveraged its sponsorship of the BWT Alpine F1 Team by linking up with driver ambassador Fernando Alonso for a July car insurance campaign called ‘The Moment Of Truth’ which takes the F1 driver out of his comfort zone. The new ‘The Moment Of Truth – F Alonso’ campaign, which… Continue reading BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes and the sacrifices they make to keep their dreams alive. ‘The Dream’, which was created by agency DDB Spain, opens with a cheering crowd at… Continue reading Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Atlético De Madrid ‘Good Defense’ Campaign Champions International Day Against Bullying
To champion ‘International Day Against Bullying’, the Atlético de Madrid Foundation launched a campaign called ‘Become A Defense Against Bullying’ built around a pair of short films featuring pupils standing up to bullies in school. The videos, which were created in harness with agency Sra/Mrs Rushmore, are both set in school environments (the canteen… Continue reading Atlético De Madrid ‘Good Defense’ Campaign Champions International Day Against Bullying
Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign
A late April Spanish campaign called ‘Not All Fuels Are The Same’ from Repsol promotes its fuel range promotes its MotoGP Championship sponsorship of the Repsol Honda Team and is built around a series of spots starring eight-time MotoGP champion rider Marc Márquez. Leveraging the team’s sponsorship in the early stages of the 21-round… Continue reading Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign
Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Leading Spanish soccer side Atlético de Madrid paid tribute to all dad’s and father figures through a tender Father’s Day campaign called ‘Match By Match’. Atlético’s Father’s Day initiative is pays tribute to all fathers and also those who aren’t technically dads but still support kids. The spot outlines how being a father means… Continue reading Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation. Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat Esportiva – were painted with the universal symbol for women (also known as the symbol of Venus) in the centre circle as the centrepiece of the… Continue reading FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments
The last week of November saw eLaLiga Santander roll out a campaign promoting the new season of its international competitions – eLaLiga Challenge and eLaLiga Beat the Best. Titled simply ‘Monsters’, the campaign was spearheaded by a hero spot which was posted across the rights holder’s digital and social channels on 30 November. Created… Continue reading eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments
Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’. The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
