World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’.   Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs

Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time

French sports apparel retailer Intersport has allied with Nike to launch an innovative campaign, called #RunTheSpring, which gives discounts to customers who run 1km in under five and a half minutes.   Under the seasonal auspices of welcoming the end of Winter and the start of Spring and the outdoor running season, the retailer worked with agency Les… Continue reading Intersport France #RunTheSpring Challenge Offers Discounts Based On Customer 1km Run Time

GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists

Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists.   The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists