Tennis Australia paired up with Resonance Sonic Branding to create a fresh audio identity for the 2022 Australian Open (AO) which included a brand anthem and audio logo and which is used across all property owner tournament marketing as well as live at the Melbourne Park venue. Launched at the start of the 2022… Continue reading Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
Tag: Sound
Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Grammy-nominated rapper and basketball super fan Quavo teamed up with Adidas to promote its wireless headphones collection in a new spot called ‘Turn Up The Movement’. The campaign, created by M&C Saatchi and launched on 28 October, showcases the power of movement and music to tune out the chaos of everyday life and is… Continue reading Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Social Spot Unveils Sonos & Liverpool FC Tie-Up To Enhance The Soccer Sound Experience
On 10 August a new tie-up between Sonos and Liverpool FC was announced through a simple campaign spanning PR and content running across the club and the sponsor’s social platforms led by a short spot soundtracked by a simple Kop club roar. View this post on Instagram A post shared by Liverpool Football Club… Continue reading Social Spot Unveils Sonos & Liverpool FC Tie-Up To Enhance The Soccer Sound Experience
Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
A creative collaboration between German sportswear giant Adidas, creative agency TBWA and production company Builders Club, with sound and audio design studio YOUTH MODE spearheaded the launch of the new Ultraboost 21 sneaker. Described as an ‘orbiting visual and audio journey’, the creative used high-speed, dynamic cameras to express the explosive high-energy of UB21… Continue reading Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
Red Star FC’s Full Stadium Game Day Immersive Audio Experience
In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’. With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience
Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
An epic new Beats By Dre four-minute commercial revolving around a bed time story sees Serena Williams and Neymar Jr from the latest sound-themed creative in the brand’s ongoing #AboveTheNoise initiative. The spot’s narrative sees actor Michael K. Williams tell his niece a bedtime story to help her fall asleep. He opens with… Continue reading Neymar & Serena Williams Join Actor Michael Williams In Beats By Dre’s Latest #AboveTheNoise ‘Sleep’ Spot
