Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its new Pro Panja League.    The hero spot, which aims to unleash the power of the country’s game, ran across both broadcast partner and rights owner online channels.  … Continue reading Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’

Sony Sports Network launched a new ‘Non-Stop Cricket’ campaign to promote its coverage of India’s favourite game through a trio of films featuring actor Pankaj Tripathi and Indian women’s team star Smriti Mandhana running across the sports networks television channels and social media platforms as well as amplification through the two stars’ own personal social… Continue reading Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’