Inspiring Sports Marketing
22/09/2023
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando >>
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25/08/2022
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) >>
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28/04/2022
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. >>
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11/01/2022
Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Manchester United FC and shirt sponsor TeamViewer dedicated December’s Premier League game against Arsenal at Old Trafford to frontline workers to recognise and reward their bravery, commitment and effort >>
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05/01/2022
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with >>
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16/08/2021
US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
11 August saw US track super star Allyson Felix front a new campaign for Swiss computer peripherals, software and gaming giant Logitech called ‘Defy Logic’. Spearheaded by a >>
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05/04/2021
Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the >>
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23/03/2021
TeamViewer & Man Utd’s ‘Push New Boundaries’ Film To Unveil Next Principal Shirt Sponsorship
To unveil their new principal shirt partnership,
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28/02/2020
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February >>
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13/09/2019
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing >>
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