The ‘Pepsi 18 Week Pack’ is the grand prize in the longtime NFL sponsor’s new season sweepstakes sitting at the heart of the league’s official soft drink’s football-focused ‘Better With Pepsi’ activation programme. Launched on 7 September, 24 hours ahead of the start of the 2022/3 season, the ‘Pepsi 18 Week Pack’ – named… Continue reading The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave
Tag: Soft Drink
Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad. The soft drink’s unmissable projection onto the iconic cliff edge was also echoed in the hometowns of the victorious players including team captain and midfielder Leah… Continue reading Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for the 2022 UEFA Champions League Final Opening Ceremony presented by Pepsi MAX. Now in its sixth year, the final match in the world’s most watched… Continue reading Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers driving the future of football both on and off the pitch. Led by footballers and supported by stars from music, art, fashion and entertainment, the… Continue reading High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial
The final week of August saw Dr Pepper bring back its long-running college football focused ‘Fansville’ campaign, originally created with agency Deutsch, with a season opening spot called ‘Return To Glory’. After last year’s largely fan-free season, this year’s iteration of the brand’s episodic drama of parody storytelling set amongst college football fanatics introduces… Continue reading Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial
Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
A college football name-swap campaign kicked off in August in the USA when drinks brand mascot the ‘Kool-Aid Man’ changed his name to Ga’Quincy McKinstry after Alabama’s freshman defensive back and brand ambassador Ga’Quincy McKinstry legally changed his name across all football rosters to ‘Kool-Aid’ McKinstry. The stunt campaign was conceived and executed by creative agency… Continue reading Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
