Tag: Social

Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way

Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way

Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation

Leveraging its Major League Soccer (MLS) rights and its UEFA Champions League (UCL) partnership, PepsiCo snacks sub-brand Lay’s rolled out an integrated, limited edition product launch and competition campaign in the USA fronted by Argentina skipper and four-time UCL winner Lionel Messi who puts a chip/crisp brand-related spin on the classic soccer song ‘Olé, Olé,… Continue reading Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation

Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’

The Canadian Olympic Committee (COC) and CBC/Radio-Canada teamed up with Toronto agency The Hive for a Paris 2024 ‘Brave Is Unbeatable’ multi-platform, multi-stage campaign chronicling the inspiring journeys Team Canada athletes. Objective The campaign goal was to build excitement around Paris 2024 and support for the Canadian team through a message that celebrates overcoming adversity.… Continue reading Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’

Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign

Retailer and Australian Olympic Committee supplier Sportscraft, which has designed the Aussie team’s Games’ Uniforms for the last 40 years, unveiled its Paris 2024 opening ceremony uniforms in Mid-April via an integrated campaign called ‘Supportscraft’ created in partnership with agency The General Store and PR agency TMC PR. Objective The brief was to launch the… Continue reading Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign

Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go

With 100 days to go before the Paris 2024 Games, Team GB sponsor NatWest linked up with several British Olympic and Paralympic legends to inspire the nation to reach their (financial and personal) goals via a ‘Natwest Team Talk. Objective The activation’s aim was to leverage the 100-days-to-go point to inspire Brits to ‘stay on… Continue reading Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go

#NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024

Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign

Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign