On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Tag: Social Video Series
FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
Mid March saw FIFA and the World Health Organisation (WHO) launch a video series offering ‘five key tactics’ for stopping the coronavirus threat. Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of… Continue reading FIFA & W.H.O. Team Up With Football Coaches For A Video Series To Tackle Coronavirus
New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing. Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events. … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
