Inspiring Sports Marketing
21/07/2023
Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads
A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual >>
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09/12/2019
Real Kashmir & Adidas India Celebrate ‘Unreal Fans’ Via Social Story Spots Prior To I-League Season
Real Kashmir FC kit supplier Adidas rolled out a new campaign celebrating its ‘Unreal Fans’ which revolves around the insight that the club has become the second favourite side >>
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15/11/2019
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the >>
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19/03/2018
MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series
Major League Baseball’s Spring Training is under way and for fans of the Seattle Mariners that means the launch of the club’s much-loved and highly anticipated pre-season promotional spot >>
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10/10/2016
New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season
NBA partner and sports footwear retailer Foot Locker is rolling new spots in its long running series of player led commercials within its ‘Fresh / Approved’ campaign ahead of >>
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30/09/2016
NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the >>
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16/09/2016
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ >>
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16/09/2016
Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots
NFL stars Odell Beckham Jr and Clay Matthews are taught ‘beaver squats’, ‘tree presses’, squirrel chases’ and ‘salmon swings’ by Jack Link’s Sasquatch brand mascot in a new series >>
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28/04/2016
Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Reigning (and designate) NBA MVP Steph Curry is not just currently basketball’s best player and Under Armour’s most influential US athlete ambassador, but he is also the best 3-point >>
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11/04/2016
Fowler’s ‘Drive To Victory’ Webfilms Front Mercedes’ Integrated Masters Work
Mercedes-Benz ran an integrated, multi-strand activation programme leveraging its sponsorship of The Masters in early April that ranged from US TV commercials on CBS, online banners, rotating logos on >>
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