With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
Tag: Social Series
Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond to bring to life what inspires them, what challenges them and what makes them tick. Hosted by team ambassador, presenter and former Formula One (F1)… Continue reading Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland
A summer campaign from Norwegian betting brand Norsk Tipping (The National Norwegian Betting company) pokes fun at world’s ignorance of Norway and leverages a trio of the nation’s biggest football stars: Erling Braut Haaland, Martin Ødegaard and Joshua King. Created in harness with agency Try (Oslo), with production company Motion Blur and Director Harald… Continue reading Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland
Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language. The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
EA Sports Launch ‘Win As One’ Social Series With Phil Foden’s Ode To Stockport Spot
Late February saw EA Sports roll out the first of a three-part series online film series called ‘Win As One’ which is fronted by a trio of star players and explores the topics of community, family and friendship. The inaugural spot in the series stars young Manchester City and England star Phil Foden who… Continue reading EA Sports Launch ‘Win As One’ Social Series With Phil Foden’s Ode To Stockport Spot
EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
To support the global launch of the latest iteration of EA Sports iconic football gaming franchise FIFA 21, following on from the core campaign led by ‘Official Trailer’ and ‘Next Gen’, the gamesmaker teamed up with agency 20something and production company Kode to create a film series where famous footballers play the game and which… Continue reading EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Promoting EA’s best-selling FIFA 21 for next generation consoles, a new campaign conceptualised by agency Adam & Eve/DDB is spearheaded by incredibly realistic-looking graphics to promote the game’s release on the brand new PlayStation 5 and Xbox Series X. Adam & Eve/DDB’s ‘Feel Next Level’ is fronted by a hero ad featuring a strong… Continue reading Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
After a series of 20 films, Adidas brings the current phase of its ‘Ready For Sport’ series to a close with a spot called The Anthem. Narrated by South African rugby icon Siya Kolisi, the 60-second spot is the culmination of the Ready for Sport story so far and the film sets out to… Continue reading Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
MLB ‘Bases Covered’ Social Series Keeps European Baseball Fans Engaged Through Lockdown
‘Bases Covered’ is a new influencer fronted video series from Major League Baseball aimed at educating and exciting European fans about baseball ahead of the new, shortened season. The 10-week YouTube series, created in a tie-up with The Wild and Jungle Creations, is hosted by British sports journalist Max Whittle and Hashtag United player… Continue reading MLB ‘Bases Covered’ Social Series Keeps European Baseball Fans Engaged Through Lockdown
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Hyundai Extends ‘Rolling With The Rookies’ Social Series To Leverage 2019 NFL Draft
Hyundai, which in February ended its alliance as the official vehicle and SUV of the NFL, returned to activate around the Draft for a third season with a multi-channel campaign called ‘Rolling with the Rookies presented by Hyundai’. This was an online-led initiative built around a five-episode content series profiling a group of college football athletes… Continue reading Hyundai Extends ‘Rolling With The Rookies’ Social Series To Leverage 2019 NFL Draft
