Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’

Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition football scarves which were then distributed to fans (including the user who posted the original tweet) in stadiums through the tournament.   The initiative was carried… Continue reading Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’