LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models   The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign

24 May saw TikTok launch a campaign celebrating the return of fans to the beautiful game to leverage the build-up to the rescheduled UEFA Euro 2020.   After the kick off had been delayed for 12-months due to the pandemic, the short form video social platform’s global campaign seeks to capture the excitement of a… Continue reading TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign

TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves.   Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC