On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
Tag: Social Content
Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Pepsi, a major NFL partner and the title sponsor of the league’s showpiece Super Bowl Halftime Show, promoted its sponsorship of the entertainment extravaganza with a cinematic style trailer called ‘The Call’. The 4-minute spot is packed with references to cultural touchstones and features the show’s line-up of musical stars – including Eminem, Snoop… Continue reading Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football. Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
At the start of the 2017/18 season ACF Fiorentina and Le Coq Sportif launched a digital-first campaign to promote its five new kits for the new season – a familiar purple home jersey and four different away kits each presenting one of the city’s ancient neighbourhoods – to celebrate Florence’s infamous Calcio Storico and… Continue reading ‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
Sprite’s Live Experiential #FirstHomeGame For LeBron
NBA sponsor Sprite capitalizes on the excitement surrounding Lebron James’ Cleveland homecoming with ‘First Home Game’ – a live experiential event that it turned into traditional advertising and social content and linked to an on-pack product promotion. The event, which was held on the Patterson Park basketball courts where LeBron first discovered his passion… Continue reading Sprite’s Live Experiential #FirstHomeGame For LeBron
