Inspiring Sports Marketing
11/09/2018
US Open 2018 > A New Era For The USTA NY Grand Slam, But Serena Williams Activation Still Stands Out
Despite a new logo, a USTA 50th Anniversary ‘Built For Glory‘ campaign, new (OTT) UK broadcaster in Amazon Prime, a new court, new rules, the first tennis match in >>
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23/02/2018
2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing >>
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04/06/2017
Cardiff’s UEFA Champions League Final > The World’s Biggest Sports Event In 2017?
With no Olympics, World Cup or Euros, UEFA’s 2017 Champions League Final in Cardiff was arguably the biggest sports event in the world this year. Broadcast live in >>
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27/04/2017
Ahead Of The Big Fight > A Bevy Of Brands Bet That Anthony Joshua Is Boxing’s Next Big Thing
As British heavyweight Anthony Joshua takes on Wladimir Klitschko in front of 90,000 fans at Wembley Stadium on 29 April, his sponsors seek to capitalise on a man they >>
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21/03/2017
RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns
The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are >>
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10/03/2017
March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate >>
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24/02/2017
NBA All-Star > Cultural & Commercial Celebration (Activative Briefing Report)
NBA All-Star Weekend is a cultural celebration extending beyond sport to celebrity, drink, entertainment, fashion, food and music. This, plus with the NBA’s young, hip, tech-savvy, multi-cultural fans make >>
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23/02/2017
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. >>
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18/01/2017
Australian Open Activation Offers Early Insights Into 2017 Leverage Trends
From classic sponsor campaigns by major partner Kia and official bookie William Hill, to innovative activations like ANZ’s immersive VR ‘Breakpoint‘ experience, vitamin sponsor Blackmore’s AI ‘Well Bot’ and >>
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11/01/2017
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. >>
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