TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves.   Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

Arsenal & National Geographic Team Up On Visit Rwanda Tourism Push

Early May saw Arsenal FC unveil a three-year media partnership with the National Geographic to activate the club’s sleeve sponsorship tie up with Rwanda Tourism.   The tie-up sees the London based football club work with the global natural world media giant to create storytelling content highlighting tourism opportunities of Arsenal’s official partner – Visit… Continue reading Arsenal & National Geographic Team Up On Visit Rwanda Tourism Push

Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign

Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion.   The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign

Angry Birds Creates Three Playable Player Characters To Activate Everton FC Sponsorship

Everton FC sleeve sponsor Angry Birds has teamed up with a trio of Toffees stars to transform Theo Walcott, Gylfi Sigurdsson and Cenk Tosun into personalised playable characters in the new Angry Birds ‘Evolution’.   The initiative was timed to promote the new game version launch and the start of the new 2018/19 Premier League… Continue reading Angry Birds Creates Three Playable Player Characters To Activate Everton FC Sponsorship

Everton / Rovio – Angry Birds Evolution

Everton FC and Rovio activate sleeve sponsorship through bespoke club gaming initiative that included limited edition player-characters – the first time real people have been included in a Rovio game.   To activate its three year sleeve sponsorship of Premier League club Everton FC, games maker Rovio launched an initiative running from August 8th-31st 2018… Continue reading Everton / Rovio – Angry Birds Evolution

‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship

Global lifestyle brand, Kohler has become Manchester United’s first ever sleeve sponsor and is promoting the new partnership with a campaign called ‘We Are Kohler United’.   Led by a spearhead partnership video called ‘We Are Kohler United’,     The initial unveiling creative focuses on messaging based around joint values and positioning: including themes… Continue reading ‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship

FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign

The first week of May saw FC Barcelona’s official sleeve sponsor Beko link up with the club’s charity partner UNICEF to launch a campaign combating childhood called #EatLikeAPro.   The central, fund-raising initiative sees Beko ask people to share their healthy eating habits on social media using the hashtag and for every post that appears… Continue reading FC Barcelona, Beko & UNICEF Team Up For Multi Market #EATLIKEAPRO Cause Campaign